“I think street style now has as much influence as the fashion shows, especially in fashion week where it has democratised trends and made them more accessible, especially for the consumer. My blog speaks to people who may not care what’s flowing down the runway but they do care about what the girl on the street is wearing.”

Inspiration Wall

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Favorite Hair Style 2018

"When it comes to hair I’m a fan of soft, natural femininity, so I identify most closely with the casual approach of Pure Basics."

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Favorite Street Style Look 2018

"I tend to wear a little of each trend, however if I had to live in one it would be Pure Basics. I’m a sucker for a crisp white shirt and men’s-style tailoring."

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Favorite Indola product

"Salt spray - always and forever. It’s the perfect product to recreate easy beachy locks - just like you had on holiday."

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City inspiration

''London is full of street style inspiration! It’s the ultimate melting pot - you can be anyone, nothing’s too weird. I think it’s really unique.”